The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest growing apparel brands, we are seeking a Jr. Social & Content Specialist to curate engaging social and blog calendars, foster consumer interactions on social, and serve as the voice of the brand across social media channels. They will work to increase brand awareness with new audiences and engage our current audience with a compelling content calendar and meaningful digital engagement.

Starting pay is $60k-$65k per year depending on experience.

Key Responsibilities:

• Collaborate with Content Specialist to plan and distribute engaging content that is optimized for social platforms and supports campaign execution.
• Plan, calendar, and build posts in social media management platform, maintaining minimum posting cadence.
• Consistently drive the brand voice and tone across all social platforms within posts, stories, and messages
• Lead the development and nurturing of community on our organic and paid social channels by responding to and moderate comments and messages in a timely manner across.
• Be the voice of the brand when proactively participating in conversations across social media platforms, seeking out opportunities to connect with new audiences.
• Partner with Content Specialist and Content Marketing Manager to develop the blog calendar, maintaining minimum posting cadence.
• Build blogs in backend, following accessibility and SEO best practices under guidance of Content Marketing Manager.
• Manage centralized social media and blog calendars in Asana, connected to appropriate projects, and share regular status updates from Asana.
• In partnership with Consumer Services team, provide community feedback and digital marketing insights to management, leadership, and other stakeholders.
• Support the execution of social media and cross-channel giveaways that support growing our social media audience and help coordinate prize fulfillment.
• Track and analyze competitors’ social media platforms and marketing activities, sharing key activities regularly.
• Lead the team in staying current on social media trends and channels, providing recommendations as needed regarding posting frequencies, platform expansion, and developing content types.
• Deliver monthly report on social media performance and learnings.

Qualifications:

• Education equivalent to: BA/BS in Marketing, Business, or other related field
• This position requires commitment to embrace the company’s culture through the alignment of personal behaviors with the company’s core values.
• Effective communication skills, including the ability to work in a team environment, give honest, direct feedback, and proactively communicate when challenges arise.
• Excellent organization skills and ability to manage multiple tasks and projects
• Proficient in Microsoft Suite: Outlook, Word, Excel PowerPoint
• Demonstrated analytical skills and experience with analytical tools and software
• Well-versed in various social spaces/communities and brand/customer focuses.
• Illustrate a dedication to meeting requirements of internal and external stakeholders, ensuring all feel seen and heard.
• Preferred: basic understanding of HTML, Shopify, and social management platforms (e.g. Sprout)

Working Conditions:

• Manufacturing environment – exposure to machinery, noise and other adverse conditions for periods of time depending on the role
• Flexible nature to manage competing and changing priorities
• Travel locally to all of the organization’s sites and locations
• Occasional travel on as needed basis

This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder. To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.