The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest growing apparel brands, we are seeking a strategic and visionary Director of Content and Creative to lead our brand storytelling, creative and content strategy, creative direction and, creative execution across all channels, while building strong partnerships with Marketing leaders. This role ensures that our creative work is data-informed, guided by strong creative instinct, is deeply connected to the consumer, and rooted in authentic brand expression. This role bridges high-level strategic brand vision with hands-on leadership of a team of designers, writers, content creators, and strategists, ensuring our brand comes to life in compelling, consistent, and high-impact ways that drive engagement and fuel business growth across B2B and D2C revenue channels.

Starting pay is $145,000 to $155,000 Annually, depending on experience.

Key Responsibilities

Creative Direction, Strategy & Leadership

• Lead and guide the creative vision for brand campaigns, product launches, and integrated marketing initiatives.
• Build a unified content and creative roadmap that ensures cohesive, culturally resonant, and strategically aligned storytelling across D2C, B2B, and all marketing channels.
• Champion the brand’s evolution to keep its identity distinctive, modern, and consistent across every touchpoint.
• Direct visual identity, brand guidelines, and tone of voice across all assets and channels.
• Partner with cross-functional teams (Product, eComm, Sales, Marketing, CX) to ensure creative consistency, storytelling, and brand alignment with business strategies to drive measurable conversion and retention.
• Inspire a culture of creativity and bold thinking by pushing the boundaries of creative innovation while ensuring all initiatives reflect the brand’s identity and ambition.
• Guide the content and creative team in establishing key performance indicators and measurement frameworks that maximize effectiveness and inform future strategic planning and resource planning.
• Guide and inspire the team to leverage consumer insights and creative instinct to inform creative decisions and identify emerging content and channel opportunities that drive brand relevance and growth.
• Provide high-level creative direction to guide stakeholders responsible for delivering day-to-day tasks to ensure cohesive, efficient, and aligned execution.

Team Leadership & Collaboration

• Lead, manage and mentor a team of designers, copywriters, content strategists, content creators, and external creative partners with a growth mindset to continuously improve their technical and professional skill sets.
• Foster a collaborative, accountable, and growth-minded culture that prioritizes creativity, curiosity, and results.
• Oversee workflow, project prioritization, and resource allocation for content + creative requests.
• Collaborate across Marketing and cross-functional teams to ensure cohesive, channel-ready, brand-focused assets are delivered.
• Establish clear career growth pathways and development opportunities for the content and creative team.

Execution & Production Oversight

• Drive development of multi-format content (video, social, blog, web, campaigns, email, long-form, thought leadership, etc.).
• Oversee end-to-end creative development, from concept to delivery, ensuring projects are delivered on time, on brief, and on brand.
• Manage agency and freelance partners to scale creative output when needed.
• Ensure assets are optimized per channel (organic, paid, eCommerce, retail, events, etc.).
• In partnership with Marketing Project Manager, effectively report on Content + Creative team workload management to inform freelance and in-house resourcing.

Qualifications:

• Bachelor’s degree in a related

• This position requires commitment to embrace the company’s culture through the alignment of personal behaviors with the company’s core values.
• 8–12+ years of experience in content, brand, or creative roles, with at least 5 years in a leadership position.
• Proven track record developing and executing integrated content and creative strategies for B2C and/or B2B audiences.
• Strong portfolio of work demonstrating brand storytelling, campaign development, and multi-channel content execution.
• Expertise in managing both content (written, SEO-driven, thought leadership) and creative (visual, design, video).
• Experience leading and mentoring high-performing creative and content teams.
• Ability to balance creative excellence with business impact and measurable results.
• Proficiency with project management systems and workflows (Asana, Monday.com, Airtable, etc.) to streamline collaboration and support operational efficiency.
• Strong creative management skills and familiarity with creative operations tools (Asana, Monday.com, Airtable, etc.).
• Experience managing external agencies, freelancers, and production partners to expand creative capabilities.

Success in this role looks like:

• Success requires a balance of strategic vision, creative craft, and operational excellence.
• A clear, consistent, and differentiated brand voice across all touchpoints.
• A high-functioning content + creative team that delivers impactful work efficiently.
• Increased speed-to-market and efficiency across the content production process
• Measurable growth in brand engagement, community connection / growth, demand generation, and campaign-driven performance.
• Recognition as a strategic partner and brand steward across the business, leading creative that inspires, engages, and drives impact.

Working Conditions:

• Flexible nature to manage competing and changing priorities
• Travel locally to all of the organization’s sites and locations
• Manufacturing environment – occasional exposure to machinery
• Occasional travel on as needed basis

At Cabot Hosiery Mills, we have a list of shared company values – one of them is We Value Differences. Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that. We’re an honest group of people and work hard, if you like that, we encourage you to apply.

This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder. To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.