Searchlight

searchlightdigital.io

We provide robust and accurate marketing attribution and data activation in the home services space. We serve contractors, marketing agencies, PE firms, CRM providers, chat providers, and others in home services who want to take control of their data and use it to improve strategy and operations. You can use our data to prove the value of your solution or hold your vendors accountable. We measure the full revenue cycle including which ad channels drive revenue, how customers convert, and how well your team is converting leads to revenue. The trades deserve better, and we don't want anyone to have to measure business performance using cost per lead or cost per click ever again. A few of the metrics we track include: Match rate Booked job rate Cost per booked job Return on investment potential Return on investment closed Match rates by conversion tool . . . and more.